For this course, we were assigned groups for the semester, representing “agencies,” to each build a comprehensive campaign for a selected local “client.” Our class’s business was the first micro-brewery in Oxford, Circle and Square. Tasked with offering research-driven insights and useful initiatives, my team, Grove & Co., worked together to develop our campaign brief and presentation. Similar to a Shark Tank scenario, each group in the class gave their “pitch,” and afterwards, the client had to opportunity to pick the winner, which was my group, Grove & Co.

This class thoroughly enhanced my perception of the marketing field with a hands-on experience and I will never forget it! Not only was it fun and engaging, but also very informative about a realistic agency environment. I am so glad to have had such a great team and instructor for my capstone course!